A Japanese Advertising Agency : An Anthropology of Media and Markets
Brian Moeran
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Agency : Starting a Creative Firm in the Age of Digital Marketing
R. Webb
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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Diana Ingenhoff
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Marketing In A Week : Be A Successful Marketer In Seven Simple Steps
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The Consumerist Manifesto : Advertising in Postmodern Times
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Multimodal Legitimation : Understanding and Analysing Political and Cultural Discourse
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Social Communication in Advertising : Consumption in the Mediated Marketplace
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Madvertising : 1975-1985: The Inside Story Of Advertising's Wildest Decade
Martyn Forrester
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
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Covering Extended Reality Technologies in the Media
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Covering Extended Reality Technologies in the Media
Emma Kaylee Graves
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory : Eating the Lack
Bethany Morris
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Advertising Account Planning : Planning and Managing Strategic Communication Campaigns
Sarah Turnbull
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Format: eBook (EPUB)