Do You Want to Keep Your Customers Forever? EPUB
by B. Joseph Pine, Don Peppers, Martha Rogers
Part of the Harvard Business Review Classics series
EPUB
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Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
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- Format:EPUB
- Pages:96 pages
- Publisher:Harvard Business Review Press
- Publication Date:02/03/2010
- Category:
- ISBN:9781633691421
Information
-
Download Now
- Format:EPUB
- Pages:96 pages
- Publisher:Harvard Business Review Press
- Publication Date:02/03/2010
- Category:
- ISBN:9781633691421
