Von der Idee zur Ausstrahlung : Strategien zum Schreiben und Vermarkten erfolgreicher TV-Konzepte
Frank P. Spielberg
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Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding
Aeron Davis
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Losing the News : The Future of the News that Feeds Democracy
Alex Jones
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Marketing Semiotics : Signs, Strategies, and Brand Value
Laura R. Oswald
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The Fabric of Interface : Mobile Media, Design, and Gender
Stephen Monteiro
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Madison Avenue and the Color Line : African Americans in the Advertising Industry
Jason Chambers
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Life after Privacy : Reclaiming Democracy in a Surveillance Society
Firmin DeBrabander
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Losing the News : The Future of the News that Feeds Democracy
Alex Jones
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Faked in China : Nation Branding, Counterfeit Culture, and Globalization
Fan Yang
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The Digital Plenitude : The Decline of Elite Culture and the Rise of New Media
Jay David Bolter
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The Artist in the Machine : The World of AI-Powered Creativity
Arthur I. Miller
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Autographic Design : The Matter of Data in a Self-Inscribing World
Dietmar Offenhuber
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America Brushes Up : The Use and Marketing of Toothpaste and Toothbrushes in the Twentieth Century
Segrave Kerry Segrave
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Manipulating Images : World War II Mobilization of Women through Magazine Advertising
Tawnya J. Adkins Covert
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Utopian Images and Narratives in Advertising : Dreams for Sale
Luigi Manca
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Corpus Linguistics and the Analysis of Sociolinguistic Change : Language Variety and Ideology in Advertising
Joan O'Sullivan
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Advertising Media Planning : A Brand Management Approach
Larry D. Kelley
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Advertising Media Planning : A Brand Management Approach
Larry D. Kelley
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Format: eBook (EPUB)