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Von der Idee zur Ausstrahlung : Strategien zum Schreiben und Vermarkten erfolgreicher TV-Konzepte
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Advertising Literacy for Young Audiences in the Digital Age : A Critical Attitude to Embedded Formats
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
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Creative Advertising Concept and Copy : A Practical, Multidisciplinary Approach
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Advertising in the Digital Age : Theories and Practices
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Promotional Cultures : The Rise and Spread of Advertising, Public Relations, Marketing and Branding
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Theorizing Digital Cultural Heritage : A Critical Discourse
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Marketing Semiotics : Signs, Strategies, and Brand Value
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Drunk Tank Pink : The Subconscious Forces that Shape How We Think, Feel, and Behave
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Marketing Semiotics : Signs, Strategies, and Brand Value
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Design Unbound: Designing for Emergence in a White Water World : Designing for Emergence
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Media, Propaganda and the Politics of Intervention
Zollmann Florian Zollmann
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How to Read Donald Duck : Imperialist Ideology in the Disney Comic
Ariel Dorfman
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