The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Format: eBook (EPUB)
The New Strategic Brand Management : Advanced Insights and Strategic Thinking
Jean-Noel Kapferer
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Format: eBook (EPUB)
Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare
Jean-Noel Kapferer
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Format: eBook (EPUB)
