Innovation Feast : Create New Product Ideas to Feed Your Hungry Business EPUB

Is your business starved of successful new product innovation?

If your new products are regularly failing in market, youre not alone. Over 45% of food and beverage products dont last more than one year on the shelf, resulting in hungry businesses with no clue about what will drive their long-term growth.

Innovation Feast will show you how to create and manage successful new product ideas using a comprehensive five-stage innovation framework.

Packed full of practical hands-on innovation tools and exercises, youll learn how to:

• Uncover fresh consumer insights to inspire new product ideas.
• Identify untapped opportunities where your competitors wont go.
• Create a three-year pipeline of winning product ideas to fuel business growth.
• Manage your innovation plans to prioritise resources and maximise in-market success.

Innovation Feast will help you answer those burning questions: How much should I innovate? Where should I focus my efforts? What type of new products should I make? How do I increase in-market success?

If your business is starved of successful new product innovation, this how-to book is a must-read to create food and beverages that people really want.