Social Media : How to Engage, Share, and Connect Paperback / softback
by Regina Luttrell
Paperback / softback
- Information
Description
Updated to reflect the latest technological innovations-and challenges-the second edition of Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today's social media tools.
Luttrell's text offers:- a thorough history of social media and pioneers of the field;- chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and "sticky social," among others;- discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and- real-world examples of successful social media campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Information
-
Unavailable
- Format:Paperback / softback
- Pages:224 pages, 13 Halftones, black and white; 28 Illustrations, black and white
- Publisher:Rowman & Littlefield
- Publication Date:19/08/2016
- Category:
- ISBN:9781442265240
Other Formats
- Hardback from £56.57
- Paperback / softback from £25.45
- EPUB from £27.00
Information
-
Unavailable
- Format:Paperback / softback
- Pages:224 pages, 13 Halftones, black and white; 28 Illustrations, black and white
- Publisher:Rowman & Littlefield
- Publication Date:19/08/2016
- Category:
- ISBN:9781442265240