Strategy for the Corporate Level : Where to Invest, What to Cut Back and How to Grow Organisations with Multiple Divisions Hardback
by Andrew (Ashridge Strategic Management Centre) Campbell, Michael (Ashridge Strategic Management Centre) Goold, Marcus Alexander, Jo Whitehead
Hardback
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Description
A revised edition of the bestselling classic This book covers strategy for organisations that operate more than one business, a situation commonly referred to as group-level or corporate-level strategy.
Corporate-level strategy addresses four types of decisions that only corporate-level managers can make: which businesses or markets to enter, how much to invest in each business, how to select and guide the managers of these businesses, and which activities to centralise at the corporate level.
This book gives managers and executive students all the tools they need to make and review effective corporate strategy across a range of organisations.
Information
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In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:400 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/04/2014
- Category:
- ISBN:9781118818374
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:400 pages
- Publisher:John Wiley & Sons Inc
- Publication Date:25/04/2014
- Category:
- ISBN:9781118818374