Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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A Genie's Wisdom : A Fable of How a CEO Learned to Be a Marketing Genius
Jack Trout
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REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
Jack Trout
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The Making of a Name : The Inside Story of the Brands We Buy
Steve Rivkin
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