A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Marketing Moves : A New Approach to Profits, Growth, and Renewal
Philip Kotler
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Marketing Management, Global Edition -- (Perpetual Access)
Philip Kotler
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Marketing for Hospitality and Tourism, Global Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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Democracy in Decline : Rebuilding its Future
Philip Kotler
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High Visibility, Third Edition : Transforming Your Personal and Professional Brand
Irving Rein
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
Irving Rein
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Philip Kotler
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
Philip Kotler
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Corporate Social Responsibility : Doing the Most Good for Your Company and Your Cause
Philip Kotler
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Confronting Capitalism : Real Solutions for a Troubled Economic System
Philip Kotler
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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Success in Social Marketing : 100 Case Studies From Around the Globe
Nancy R. Lee
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HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Philip Kotler
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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GOOD WORKS! : Wie Sie mit dem richtigen Marketing die Welt - und Ihre Bilanzen verbessern
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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