Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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Food and Experiential Marketing : Pleasure, Wellbeing and Consumption
Wided Batat
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Co-Creation, Innovation and New Service Development : The Case of Videogames Industry
Jedrzej Czarnota
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Marketing Apocalypse : Eschatology, Escapology and the Illusion of the End
Jim Bell
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Imagining Marketing : Art, Aesthetics and the Avant-Garde
Stephen Brown
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Consumer Culture, Branding and Identity in the New Russia : From Five-year Plan to 4x4
Graham H.J. Roberts
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The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy
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