Weaponized Marketing : Defeating Islamic Jihad with Marketing That Built the World's Top Brands Hardback
by Lisa Merriam, Milton Kotler
Part of the Security and Professional Intelligence Education Series series
Hardback
- Information
Description
Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence.
While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution.
Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world.
We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas.
This book breaks new ground by applying proven business methods to intractable military and diplomatic problems.
It provides a comprehensive understanding of how marketing works and how terrorists use it.
Most importantly, it presents an effective alternative to the failing efforts to argue through a "counter-narrative" and spread through social media.
Where bullets, bombs, policy papers, and press releases have failed, a marketing approach--radical for government--has a solid track record for businesses that built the world's most successful brands.
Information
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Unavailable
- Format:Hardback
- Pages:168 pages, 8 Graphs; 6 Tables, unspecified; 20 Halftones, color
- Publisher:Rowman & Littlefield
- Publication Date:29/04/2020
- Category:
- ISBN:9781538137536
Other Formats
- Paperback / softback from £22.11
Information
-
Unavailable
- Format:Hardback
- Pages:168 pages, 8 Graphs; 6 Tables, unspecified; 20 Halftones, color
- Publisher:Rowman & Littlefield
- Publication Date:29/04/2020
- Category:
- ISBN:9781538137536