Hospitality Marketing Paperback
by Ken Kaser, Jackie Freeman
Paperback
- Information
Description
Hospitality Marketing covers the marketing curriculum using the hospitality industry as the learning vehicle.
Discussing topics such as strategies in hotel management and location, types of lodging, key players and services, and information and risk management, this text gives your students a perspective on how marketing shapes the future of the hospitality industry and possible career opportunities.
Information
-
Unavailable
- Format:Paperback
- Pages:320 pages
- Publisher:Cengage Learning, Inc
- Publication Date:04/11/2001
- Category:
- ISBN:9780538432085
Information
-
Unavailable
- Format:Paperback
- Pages:320 pages
- Publisher:Cengage Learning, Inc
- Publication Date:04/11/2001
- Category:
- ISBN:9780538432085