Consumer Informational Privacy : Current Knowledge and Research Directions, Paperback / softback Book

Consumer Informational Privacy : Current Knowledge and Research Directions Paperback / softback

Part of the Foundations and Trends (R) in Marketing series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks
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Consumer Informational Privacy has two objectives: first, the authors use current knowledge about privacy and information disclosure to outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior.

In doing so, they examine how the influence of firms' privacy practices on consumers differs between firms, consumers, and contexts. The monograph identifies areas in need of further research and formulates hypotheses for them by conceptualizing consumer informational privacy and deriving a conceptual framework to guide the subsequent sections.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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