Marketing of High-Technology Products and Innovations : Pearson New International Edition, Paperback / softback Book

Marketing of High-Technology Products and Innovations : Pearson New International Edition Paperback / softback

Paperback / softback

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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations focuses on the unique marketing challenges that surround high-tech products and service. This edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.

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Available to Order - This title is available to order, with delivery expected within 2 weeks
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