Do You Want to Keep Your Customers Forever? Paperback / softback
by Joseph B. Pine, Don Peppers, Martha, Ph.D Rogers
Part of the Harvard Business Review Classics series
Paperback / softback
- Information
Description
This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time.
Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:96 pages
- Publisher:Harvard Business Review Press
- Publication Date:02/03/2010
- Category:
- ISBN:9781422140277
Information
-
Out of Stock - We are unable to provide an estimated availability date for this product
- Format:Paperback / softback
- Pages:96 pages
- Publisher:Harvard Business Review Press
- Publication Date:02/03/2010
- Category:
- ISBN:9781422140277
