The Dynamics of Influencer Marketing : A Multidisciplinary Approach
Jose M. Alvarez-Monzoncillo
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Artificial Intelligence for Marketing Management
Park (University of Southern Queensland, Australia) Thaichon
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
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Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
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Storytelling in Marketing and Brand Communications
S M A Moin
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach
Edoardo Magnotta
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida Abdul Rahman
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida Abdul Rahman
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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
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Dirk vom Lehn
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