Sensory Marketing : An Introduction Hardback
by Bertil Hulten
Hardback
- Information
Description
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer.
Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future. • Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience. • The author is one of the most published professors in the field, sharing exclusive expertise and experience. • The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
Information
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Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:Sage Publications Ltd
- Publication Date:27/05/2020
- Category:
- ISBN:9781526423245
Other Formats
- Paperback / softback from £38.81
- EPUB from £33.99
- PDF from £33.99
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Hardback
- Pages:240 pages
- Publisher:Sage Publications Ltd
- Publication Date:27/05/2020
- Category:
- ISBN:9781526423245