Sensory Marketing : An Introduction PDF
by Bertil Hulten
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Description
Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer. Sensory experiences combine not only to increase the chance of an immediate sale, but to influence perception of a product which then plays into a customer's chance of return, and brand loyalty for the future.
• Hulten provides definitions, insight boxes, questions and case studies to provide an engaging learning experience.
• The author is one of the most published professors in the field, sharing exclusive expertise and experience.
• The book is thorough yet accessible, dedicating a chapter to each of the 5 senses.
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- Format:PDF
- Pages:240 pages
- Publisher:SAGE Publications
- Publication Date:27/04/2020
- Category:
- ISBN:9781526485953
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Information
-
Download Now
- Format:PDF
- Pages:240 pages
- Publisher:SAGE Publications
- Publication Date:27/04/2020
- Category:
- ISBN:9781526485953