B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade EPUB
by Gerrit Heinemann
EPUB
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Description
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
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- Format:EPUB
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:11/11/2022
- Category:
- ISBN:9783658385286
Other Formats
- Paperback / softback from £50.35
Information
-
Download Now
- Format:EPUB
- Publisher:Springer Fachmedien Wiesbaden
- Publication Date:11/11/2022
- Category:
- ISBN:9783658385286