B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade Paperback / softback
by Gerrit Heinemann
Paperback / softback
- Information
Description
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce.
Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B.
Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:205 pages, 1 Illustrations, black and white; XV, 205 p. 1 illus.
- Publisher:Springer
- Publication Date:12/11/2022
- Category:
- ISBN:9783658385279
Other Formats
- EPUB from £59.49
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:205 pages, 1 Illustrations, black and white; XV, 205 p. 1 illus.
- Publisher:Springer
- Publication Date:12/11/2022
- Category:
- ISBN:9783658385279