Corporate Innovation (RLE Marketing) : Marketing and Strategy Paperback / softback
by Gordon Foxall
Part of the Routledge Library Editions: Marketing series
Paperback / softback
- Information
Description
This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement.
It considers the whole range of innovation, consumer and industrial, and both final and intermediate buying behaviour.
Although the tenor of the book is towards understanding and evaluation, its ultimate concerns are with the practicalities of marketing and corporate innovation.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:282 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138966826
Other Formats
- EPUB from £34.82
- PDF from £34.82
- Hardback from £120.66
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:282 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138966826
