Marketing (RLE Marketing) : The Management Way EPUB
by Arnold K. Weinstein
Part of the Routledge Library Editions: Marketing series
EPUB
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Description
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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- Format:EPUB
- Pages:226 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317638049
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- Paperback / softback from £37.81
Information
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Download Now
- Format:EPUB
- Pages:226 pages
- Publisher:Taylor and Francis
- Publication Date:19/09/2014
- Category:
- ISBN:9781317638049
