The Early Advertising Scene (RLE Marketing) Paperback / softback
by Harden B. Leachman
Part of the Routledge Library Editions: Marketing series
Paperback / softback
- Information
Description
Few of us realize how many of our modern comforts we owe to advertising.
This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all.
As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:21/12/2015
- Category:
- ISBN:9781138989092
Other Formats
- EPUB from £38.69
- PDF from £38.69
- Hardback from £120.66
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:256 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:21/12/2015
- Category:
- ISBN:9781138989092
