Power and Public Relations Hardback
Edited by Jeffrey L. Courtright, Peter M. Smudde
Part of the Hampton Press Communication Series: Communication & Social Organization series
Hardback
- Information
Description
The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed.
The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes.
The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.
Information
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:308 pages
- Publisher:Hampton Press
- Publication Date:30/12/2006
- Category:
- ISBN:9781572736801
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:308 pages
- Publisher:Hampton Press
- Publication Date:30/12/2006
- Category:
- ISBN:9781572736801
