Advertising for Account Holders (RLE Marketing) Hardback
by Nigel (Extraordinary Leadership Ltd, UK) Linacre
Part of the Routledge Library Editions: Marketing series
Hardback
- Information
Description
The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within.
This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:198 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138787032
Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:198 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138787032
