Marketing Organisation (RLE Marketing) EPUB

by Nigel Piercy

Part of the Routledge Library Editions: Marketing series

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Description

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.

It examines: The study of the organisational location and positioning of the marketing function The analytical perspectives of information-processing theories of organisation The relationship between structure and information Organisational processes

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Format:EPUB
Pages:252 pages
Publisher:Taylor & Francis Ltd
Publication Date:19/09/2014
Category:
- Sales & marketing
ISBN:9781317642695

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