B2B Brand Management Hardback
by Philip Kotler, Waldemar Pfoertsch
Hardback
- Information
Description
This is one of the first books to probe deeply into the art and science of branding industrial products.
The book comes at a time when more industrial companies need to start using branding in a sophisticated way.
It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers.
As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management.
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:357 pages, XVI, 357 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:17/08/2006
- Category:
- ISBN:9783540253600
Other Formats
- PDF from £42.49
- Paperback / softback from £37.28
Information
-
In Stock - Less than 10 copies availableFree UK DeliveryEstimated delivery 2-3 working days
- Format:Hardback
- Pages:357 pages, XVI, 357 p.
- Publisher:Springer-Verlag Berlin and Heidelberg GmbH & Co. K
- Publication Date:17/08/2006
- Category:
- ISBN:9783540253600