The Illusion of Choice : 16 1/2 psychological biases that influence what we buy
Richard Shotton
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Robert (Harvard Graduate School of Education, Cambridge, Massac Kegan
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William Isaacs
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Dona M. Wong
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Judith Humphrey
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Ian Brunskill
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Sunni Brown
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Dale Carnegie Training
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Bill McGowan
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Stuart Roper
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Chris Fenning
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Bryan A. Garner
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Esther Stanhope
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Judith E. Glaser
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Stephen Martin
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Judy Allen
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Nancy Duarte
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Harvard Business Review
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Dave Gray
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Nick Vandome
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Alan Smith
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Debbie Wosskow
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Randy Krum
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