Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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The Essentials of Marketing Research
Lawrence (Southeastern Oklahoma State University, USA) Silver
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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A Business History of the Swatch Group : The Rebirth of Swiss Watchmaking and the Globalization of the Luxury Industry
P. Donze
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Market Analysis : Assessing Your Business Opportunities
William Winston
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The Handbook of Brand Management Scales
Lia (University of Bath, UK) Zarantonello
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Global Competition Between and Within Standards : The Case of Mobile Phones
Jeffrey L. Funk
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The China-Latin America Axis : Emerging Markets and the Future of Globalisation
G. Fornes
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Public Choice Theory and Local Government : A Comparative Analysis of the UK and the USA
George A. Boyne
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The Early Computer Industry : Limitations of Scale and Scope
A. Gandy
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Business in a Virtual World : Exploiting Information for Competitive Advantage
Fiona Czerniawska
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing Research
David F. Birks
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Ethical Consumerism and Comparative Studies Across Different Cultures: Emerging Research and Opportunities
Ebtihaj Ahmed Al-A'ali
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