Marketing Channel Strategy : An Omni-Channel Approach
Robert W. Palmatier
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Marketing Channel Strategy : An Omni-Channel Approach
Robert W. Palmatier
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B2B eCommerce : Basics, Business Models and Best Practices in Business-to-Business Online Trade
Gerrit Heinemann
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The new online trade : Business models, business systems and benchmarks in e-commerce
Gerrit Heinemann
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