The Advertising Age Encyclopedia of Advertising
John McDonough
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Jack W. Plunkett
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Add to BasketSocial Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Diana Ingenhoff
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Pete Bennett
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Helen (Publicis Media) Katz
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Shu-Chuan Chu
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Martin P. Davidson
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William E. (University of Georgia, USA.) Lee
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Add to BasketHyperconsumption : Corporate Marketing vs. the Planet
Gerard (University of Stirling, UK) Hastings
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Miriam J. Johnson
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Add to BasketConfiguring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi (Old Dominion University, USA) Santo
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Helen (Publicis Media) Katz
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Add to BasketThe Emergence of Brand-Name Capitalism in Late Colonial India : Advertising and the Making of Modern Conjugality
Douglas E. (Dartmouth College, USA) Haynes
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Terrence Witkowski
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Sean Brierley
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Add to BasketAdvertising for Account Holders (RLE Marketing)
Nigel (Extraordinary Leadership Ltd, UK) Linacre
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J. George Frederick
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Add to BasketStrategies for Media Reform : International Perspectives
Jonathan A. Obar
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David M Jones
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Add to BasketThe Global Advertising Regulation Handbook
Mary Alice Shaver
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Add to BasketMedia Management and Artificial Intelligence : Understanding Media Business Models in the Digital Age
Alex Connock
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Add to BasketEmerging Practices in the Age of Automated Digital Journalism : Models, Languages, and Storytelling
Berta (USC, Spain) Garcia-Orosa
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Add to BasketAdvertising and Consumer Society : A Critical Introduction
Nicholas (Massey University, New Zealand) Holm
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