Social Marketing : Behavior Change for Good
Nancy R. Lee
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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Social Marketing - International Student Edition : Behavior Change for Social Good
Nancy R. Lee
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Social Marketing to Protect the Environment : What Works
Doug McKenzie-Mohr
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£62.00
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Harvard Business Review
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£28.83
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