Advertising and Promotion
Chris Hackley
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Digital Marketing : A Practical Approach
Alan Charlesworth
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Advertising : Concept and Copy
George Felton
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Public Relations Theory : Capabilities and Competencies
Jae-Hwa Shin
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Strategic Brand Management and Development : Creating and Marketing Successful Brands
Sotiris T. (University of Exeter, UK) Lalaounis
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided Batat
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Strategic Communication : An Introduction to Theory and Global Practice
Jesper (Lund University, Sweden) Falkheimer
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Social Media Campaigns : Strategies for Public Relations and Marketing
Carolyn Mae Kim
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Designing Exhibitions : Museums, Heritage, Trade and World Fairs
Giles Velarde
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Solvency II : Stakeholder Communications and Change
Gabrielle O'Donovan
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The Routledge Handbook of Strategic Communication
Derina Holtzhausen
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Ethics in Advertising : Making the case for doing the right thing
Wally (National Advertising Review Board, USA) Snyder
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