Words that Sell, Revised and Expanded Edition : The Thesaurus to Help You Promote Your Products, Services, and Ideas
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Summary: Positioning: The Battle for Your Mind
BusinessNews Publishing
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Summary: The 22 Immutable Laws of Marketing
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Why It Sells : Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys
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Fascinate : How to Make Your Brand Impossible to Resist
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CASHVERTISING - eBook : How to Use 50 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
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Brand the Change : The Branding Guide for social entrepreneurs, disruptors, not-for-profits and corporate troublemakers
Anne Miltenburg
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Persuasive Copywriting : Cut Through the Noise and Communicate With Impact
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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner
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Brilliant Copywriting : How to craft the most interesting and effective copy imaginable
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Copywriting Third Edition : Successful writing for design, advertising and marketing
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Advertising & IMC: Principles and Practice, Global Edition
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The Anatomy of Humbug : How to Think Differently About Advertising
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Ultimate Guide to Google Adwords : How to Access 100 Million People in 10 Minutes
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Strategic Financial and Investor Communication : The Stock Price Story
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