Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
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Dangerous Guide to Leading Innovation : How You Can Turn Your Team into an Innovation Force
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Strategic Customer Management : Strategizing the Sales Organization
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Customer Service : New Rules for a Social-Enabled World
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Maximizing Lead Generation : The Complete Guide for B2B Marketers
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Lean Customer Development : Building Products Your Customers Will Buy
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High-Profit Selling : Win the Sale Without Compromising on Price
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Powerful Phrases for Effective Customer Service : Over 700 Ready-to-Use Phrases and Scripts That Really Get Results
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A World Gone Social : How Companies Must Adapt to Survive
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Complaint Management Excellence : Creating Customer Loyalty Through Service Recovery
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User Research : A Practical Guide to Designing Better Products and Services
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Customer-Driven Transformation : How Being Design-led Helps Companies Get the Right Services to Market
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