Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Marketing Analytics : Based on First Principles
Robert W. Palmatier
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Essentials of Marketing Research ISE
Joseph Hair
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas (Hinterhuber and Partners, Austria) Hinterhuber
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Marketing Research : A Managerial Approach
Al Marshall
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Sensory Marketing : An Introduction
Bertil Hulten
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Rethinking Marketing : Towards Critical Marketing Accountings
Douglas Brownlie
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray Poynter
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Essentials of Marketing : Theory and Practice for a Marketing Career
David (Newcastle Business School, UK) Brown
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Marketing Analytics : Statistical Tools for Marketing and Consumer Behavior Using SPSS
Jose Marcos Carvalho de Mesquita
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Concise Encyclopedia of Church and Religious Organization Marketing
Robert E Stevens
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes Esteban-Bravo
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Marketing Research Methods : Quantitative and Qualitative Approaches
Mercedes Esteban-Bravo
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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