Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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Modern Advertising and the Market for Audience Attention : The US Advertising Industry's Turn-of-the-Twentieth-Century Transition
Zoe Sherman
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Format: eBook (PDF)