Configuring the Field of Character and Entertainment Licensing : The Licensing Expo and Other Sites of IP Management
Avi Santo
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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The Routledge Companion to Advertising and Promotional Culture
Emily West
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector
Aino Halinen
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Digital Innovations for Mass Communications : Engaging the User
Paul Martin Lester
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Intimacy on the Internet : Media Representations of Online Connections
Lauren Rosewarne
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Intimacy on the Internet : Media Representations of Online Connections
Lauren Rosewarne
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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