Brand Breakout : How Emerging Market Brands Will Go Global
Nirmalya Kumar
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India Inside : The Emerging Innovation Challenge to the West
Nirmalya Kumar
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Marketing As Strategy : Understanding the CEO's Agenda for Driving Growth and Innovation
Nirmalya Kumar
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Private Label Strategy : How to Meet the Store Brand Challenge
Nirmalya Kumar
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Value Merchants : Demonstrating and Documenting Superior Value in Business Markets
James C. Anderson
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