The Dynamics of Persuasion : Communication and Attitudes in the 21st Century
Richard M. (Cleveland State University) Perloff
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The Media Handbook : A Complete Guide to Advertising Media Selection, Planning, Research, and Buying
Helen (Publicis Media) Katz
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Video Production Techniques : Theory and Practice From Concept to Screen
Donald L. Diefenbach
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Communication at A Distance : The Influence of Print on Sociocultural Organization and Change
David S. Kaufer
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Responding To the Screen : Reception and Reaction Processes
Jennings Bryant
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Choice and Preference in Media Use : Advances in Selective Exposure Theory and Research
Silvia Knobloch-Westerwick
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eHealth Applications : Promising Strategies for Behavior Change
Seth M. Noar
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Text Analysis for the Social Sciences : Methods for Drawing Statistical Inferences From Texts and Transcripts
Carl W. Roberts
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Public Relations in Global Cultural Contexts : Multi-paradigmatic Perspectives
Nilanjana Bardhan
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Communication and Social Cognition : Theories and Methods
David R. Roskos-Ewoldsen
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Communication at A Distance : The Influence of Print on Sociocultural Organization and Change
David S. Kaufer
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eHealth Applications : Promising Strategies for Behavior Change
Seth M. Noar
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Data Mining Methods for the Content Analyst : An Introduction to the Computational Analysis of Content
Kalev Leetaru
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Psychophysiological Measurement and Meaning : Cognitive and Emotional Processing of Media
Robert F. Potter
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Suspense : Conceptualizations, Theoretical Analyses, and Empirical Explorations
Peter Vorderer
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Images of Nations and International Public Relations
Michael Kunczik
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Images of Nations and International Public Relations
Michael Kunczik
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Media, Children, and the Family : Social Scientific, Psychodynamic, and Clinical Perspectives
Dolf Zillmann
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Public Relations As Activism : Postmodern Approaches to Theory & Practice
Derina R. Holtzhausen
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