Marketing (RLE Marketing) : The Management Way Hardback
by Arnold K. Weinstein
Part of the Routledge Library Editions: Marketing series
Hardback
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Description
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:230 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138794054
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:230 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138794054
