Marketing (RLE Marketing) : The Management Way Paperback / softback
by Arnold K. Weinstein
Part of the Routledge Library Editions: Marketing series
Paperback / softback
- Information
Description
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
Information
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Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:230 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138980518
Other Formats
- Hardback from £120.66
- EPUB from £34.82
- PDF from £34.82
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:230 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138980518
