Managing Marketing Information (RLE Marketing) Hardback
by Nigel Piercy, Martin Evans
Part of the Routledge Library Editions: Marketing series
Hardback
- Information
Description
A good marketing information system is an essential ingredient of all successful marketing.
This book provides a comprehensive introduction to this key subject.
This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
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Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:242 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138793149
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Information
-
Out of StockMore expected soonContact us for further information
- Format:Hardback
- Pages:242 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:22/08/2014
- Category:
- ISBN:9781138793149
