Managing Marketing Information (RLE Marketing) Paperback / softback
by Nigel Piercy, Martin Evans
Part of the Routledge Library Editions: Marketing series
Paperback / softback
- Information
Description
A good marketing information system is an essential ingredient of all successful marketing.
This book provides a comprehensive introduction to this key subject.
This book not only covers market research techniques but also shows how research techniques should fit into a broader market information system which is skilfully and intelligently designed to suit the particular corporate context.
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:242 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138980310
Other Formats
- EPUB from £39.59
- PDF from £39.59
- Hardback from £125.08
Information
-
Out of StockMore expected soonContact us for further information
- Format:Paperback / softback
- Pages:242 pages
- Publisher:Taylor & Francis Ltd
- Publication Date:26/11/2015
- Category:
- ISBN:9781138980310
