Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Consumer Behavior, Global Edition
Michael Solomon
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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The Practice of Market Research
Yvonne McGivern
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Basic Marketing Research : Pearson New International Edition
Naresh Malhotra
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Marketing Research : Applied Insight
Dan Nunan
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Database Marketing : Analyzing and Managing Customers
Robert C. Blattberg
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Essentials of Marketing Research, Global Edition
Naresh Malhotra
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Marketing Research, Global Edition
Alvin Burns
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Marketing Research
V. (University of Houston) Kumar
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Customer Relationship Management : Concepts, Applications and Technologies
Daniel D. Prior
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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
Ines Veiga Pereira
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Unlocking Digital Transformation of Agricultural Enterprises : Technology Advances, Digital Ecosystems, and Innovative Firm Governance
Vladimir I. Trukhachev
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Remodelling Businesses for Sustainable Development : 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Adina Letitia Negrusa
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Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption : Contributions from Economics and Social Sciences
Michael-Burkhard Piorkowsky
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Data Analytics Applications in Emerging Markets
Jose Antonio Nunez Mora
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After Autonomy: A Post-Mortem for Hong Kong’s first Handover, 1997–2019
Daniel F. Vukovich
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Consumer Psychology for Marketing
Stephen (University of Ulster, UK) Brown
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Stated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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International Marketing Strategy : Contemporary Readings
Isobel (Sheffield Hallam University) Doole
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Marketing Research: Tools and Techniques
Nigel (Senior Lecturer in Marketing, University of Westminste Bradley
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Business to Business Marketing : Relationships, networks and strategies
Nick (Senior Lecturer in Critical Marketing at the University o Ellis
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