Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Navigating the Digital Landscape : Understanding Customer Behaviour in the Online World
Nripendra (Pennsylvania Western University, USA) Singh
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Sustainable Approaches and Business Challenges in Times of Crisis : 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Adina Letitia Negrusa
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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A Dictionary of Marketing
Charles Doyle
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The Practice of Market Research : An Introduction
Yvonne McGivern
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Why She Buys : The New Strategy for Reaching the World's Most Powerful Consumers
Bridget Brennan
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Marketing Research: An Applied Orientation, Global Edition
Naresh Malhotra
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Statistics for Marketing and Consumer Research
Mario Mazzocchi
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Wonder Women : Inspiring Stories and Insightful Interviews with Women in Marketing
Katy Mousinho
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Marketing: A Very Short Introduction
Kenneth (University of East Anglia) Le Meunier-FitzHugh
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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Marketing Research : Delivering Customer Insight
Alan (University of Strathclyde, UK) Wilson
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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