Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Optimizing AdWords : A Guide to Using, Mastering, and Maximizing Google AdWords
Paige Miller
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Routledge Handbook of Sports Marketing
Simon (Coventry University, London, UK) Chadwick
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Social Communication in Advertising : Consumption in the Mediated Marketplace
William Leiss
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Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy
Keith Glanfield
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Digital Sport Marketing : Concepts, Cases and Conversations
Alan Seymour
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Experiential Marketing : Consumer Behavior, Customer Experience and The 7Es
Wided Batat
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Strategic Copywriting : How to Create Effective Advertising
Edd Applegate
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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Appraisal and the Transcreation of Marketing Texts : Persuasion in Chinese and English
Nga-Ki Mavis Ho
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar Velayudhan
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Rural Marketing : Growing the Non-urban Consumer
Sanal Kumar Velayudhan
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The Routledge Companion to Corporate Branding
Oriol (ESADE Business School, Spain.) Iglesias
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Strategic Content Marketing : Creating Effective Content in Practice
Dan Farkas
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