Creating the Viewer : Market Research and the Evolving Media Ecosystem
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Market Process and Market Order : From Human Action, But Not of Human Design
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
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Applied Multivariate Statistical Analysis : Pearson New International Edition
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Netnography : The Essential Guide to Qualitative Social Media Research
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
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Netnography : The Essential Guide to Qualitative Social Media Research
Robert V Kozinets
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Value-Based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
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Scoring Points : How Tesco Continues to Win Customer Loyalty
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Doing Research Projects in Marketing, Management and Consumer Research
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Brand Breakout : How Emerging Market Brands Will Go Global
Nirmalya Kumar
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