The Moral Economy : Why Good Incentives Are No Substitute for Good Citizens
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Doing Research Projects in Marketing, Management and Consumer Research
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Infinite Possibility : Creating Customer Value on the Digital Frontier
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Transformative Consumer Research for Personal and Collective Well-Being
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Exploring Marketing Research (with Qualtrics Printed Access Card)
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Qualitative Marketing Research : A Cultural Approach
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The Quintessence of Intercultural Business Communication
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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Segmentation, Revenue Management and Pricing Analytics
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
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CB (with CB Online, 1 term (6 months) Printed Access Card)
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Shopper Marketing : How to Increase Purchase Decisions at the Point of Sale
Markus Stahlberg
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